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What started in 2004 as the in-house marketing arm of the Sundaram Finance Group, Sundaram Direct today has grown to become one of the largest financial services distribution organisations with a Pan-India presence.

Sundaram Direct is identified today as a brand delivery vehicle for the entire Sundaram Finance Group

Sundaram Direct, strives to be a totally customer-centric service organisation and touch the lives of millions through the “Sundaram Experience”.

Sundaram Direct, places its 450+ branch network with over 2500+ committed team-members to bring to you the best of products and services from its 44 different principals in Asset financing, investments, and insurance.

We remain steadfast to our adage “Enduring Values. New Age Thinking”.